What photos should I use to highlight my daycare?

Modified on Thu, 10 Oct at 2:52 PM

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Congratulations on becoming an Upwards daycare partner! Now it's time to show off your daycare with some fantastic photos. Your daycare photos are the first thing families see, so let's make sure they fall in love with your space. Whether you're capturing the playful energy of your rooms or the inviting vibes of your outdoor play area, these tips will help you take pictures that really tell your daycare’s story.


What are some tips for taking great photos of my space?


Tip #1 – Organize Your Daycare Space

A tidy room = happy parents. Make sure your daycare space is clean and clutter-free so families can imagine their little ones learning and playing in a bright, organized environment.

✭ Pro Tip: Both the inside and outside should sparkle! Think of it as staging your space for a super important guest (which in this case, it is!).

Tip #2 – Let There Be Light

Photos love light, and so do parents. When your daycare is well-lit, it feels welcoming and lively.

✭ Daylight is Your Best Friend: Take photos when the sun is out. Open windows to let in soft, natural light and turn on all available lamps and light fixtures.

✭ Extra Brightness Hack: On gloomy days, borrow lamps from other rooms to light up the space. Just place them behind the camera for that extra glow!

Tip #3 – Go Wide and Low for the Perfect Shot

When taking photos, make sure to use landscape (or horizontal) mode. Wide shots will make your daycare look spacious and well-organized. For some fun, try snapping pics from a child’s point of view and then from an adult’s perspective.

✭ Get creative: Mix it up! Stand on a chair, crouch down, or hold the camera at different heights to get the best angles.

Tip #4 – Show Off Your Daycare Zones

Parents are really eager to see where their little ones will be spending their day, so it's super important to make every corner of your space look amazing! Show off all the colorful toys, fun learning materials, and adorable kid-sized furniture to make those areas really stand out.

     ✭ We recommend you:

• Snap at least one photo of each room.

• Include cozy corners, reading nooks, or dramatic play areas.

• Capture the outdoor space if you have one. Let parents see where their kids will play and have fun!

Tip #5 – Exterior Photos: The Curb Appeal

Parents want to see where the magic happens! Capture the front of your house or building so families get a sense of where their child will be dropped off and picked up.

✭ Exterior Tips: Include any attractive landscaping or welcoming touches that make your home daycare stand out.


Are there any guidelines for Daycare Photos?

Okay, now that you’re ready to show off your beautiful space, let’s keep a few important guidelines in mind to ensure your photos are safe, appropriate, and professional.


What to Include in Your Photos:

✔︎ Aim for four to eight photos showing off your daycare's best features: indoor play areas, outdoor spaces (if available), and the front of your house or building.

✔︎ Make sure your space is tidy, colorful, and clutter-free. It’s your daycare’s moment to shine!

✔︎ You can feature children in your photos ONLY if you have written permission from their parents. However, it’s safer to avoid using faces altogether.


What to Avoid:

✗ Personal Details: No children’s full names, addresses, or any identifying information.

✗ Embarrassing Moments: Keep it positive—no pics of meltdowns, toilet training, or other private moments.

✗ Inappropriate Attire: No revealing clothing or costumes that might feel inappropriate (scary Halloween costumes, for instance).

✗ Risky Business: Don’t show kids in dangerous situations, like climbing in unsafe areas or doing activities that might make parents nervous.

✗ Low-Quality Pics: Blurry or pixelated photos are a big no-no! Make sure your images are sharp, clear, and high-quality for that professional vibe.


Safety is Key:

Avoid using photos with potentially offensive content such as inappropriate gestures, suggestive images, alcohol, or tobacco.

⚠︎ No business logos or financial details in the background.

⚠︎ If there are signs or graffiti in the background, double-check to make sure they are family-friendly.

Your photos should showcase the amazing daycare environment you’ve created. By following these tips and guidelines, you’ll attract families who can envision their children learning, laughing, and thriving in your care.


Remember: Great photos are the key to standing out on Upwards! They not only highlight your daycare’s personality but also build trust with parents looking for the perfect place for their children. Snap away, and let your daycare shine ✰


Need Help?

If you need any assistance or have questions, feel free to contact our Support Team by submitting a ticket or emailing us at [email protected]!


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