What is Upwards for Families?

Modified on Wed, 06 Sep 2023 at 11:46 AM

Upwards was founded by a team of educators, preschool owners, and technology innovators in Los Angeles, CA, with over 30+ years of experience in early childhood care. Our mission is to make affordable, world-class daycares accessible to all families. We strive to empower individuals, especially women, by helping them start and operate their own daycare businesses.

Whether you are looking for daycares, babysitters or nannies, we make it easy to discover the perfect caregiver for your family. We empower both families and caregivers with the tools and technology necessary to discover, meet, enroll, and educate. But most importantly, Upwards gives families peace of mind. 

Let’s admit it - childcare is crazy! The stress of finding affordable and good-quality childcare is something almost every parent can relate to. Parents spend an average of X hours searching independently for childcare only to turn up empty-handed. 

On the Upwards website or app, simply plug in your childcare needs by providing your zip code, child’s age, budget, schedule, and so on. Based on your unique needs, we will recommend to you the best available options in your area. Moreover, you will get assigned to a dedicated Childcare Coordinator whose role it is to help you along the way. 

If you’re doing due diligence and would like even more resources to understand how Upwards has impacted families nationwide, please check out our Upwards Press Page!

Your dream childcare experience is here.

Background Transparency

All caregivers who have passed a background check and meet safety standards are clearly labeled as verified. Parents may also request a background check of any caregiver if it has not already been completed.


Parents can depend on reliable community reviews from parents who have been enrolled with our caregivers to help make their decisions more easily.


We provide caregivers with access to 500+ educational activities to maximize education and fun! Activities are shared with parents to ensure everyone is always in the loop.


We empower both families and caregivers with the tools and technology necessary to discover, meet, enroll, and educate.

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